Successfully Selling Your Home

Putting your home on the market can be a very stressful experience.  It is important that you have the right Real Estate partner working for you.  Obviously your goal is to sell your home for the optimum sales price in the shortest period of time.  That should also be the goal of your listing agent.  Sounds simple, but a lot of factors influence how quickly your home will sell - many of which aren't under anyone's control.  It is important to remember that buyers make a decision to buy a home with both their heads and their hearts.  It's an emotional decision.  Also, many buyers will "know it when they see it" which is very frustrating for both the seller and the agents involved.


Things You Can Control

Get your house ready to sell.  You only get one chance to make a good first impression.  Since you are going to move anyway, get a head start by packing up as much as possible.  Rooms that are clear of clutter look larger and will make a better impression.  This includes closets.  If you have some repairs that you have been putting off, get them done.  It will save you money in the long run and make the eventual buyer's inspection go much smoother.

Be flexible and ready to show.  The easier your house is to show, the more showings you will get.  Having your house clean, picked up and ready to show will reduce your stress and lead to better impressions for potential buyers.  If you have a pet or multiple pets, have a back-up plan for where you are going to put them during showings. 

Hire the right agent.  Anyone can do a nice listing presentation.  Be sure you ask the right questions.  You want someone who is not just going to list your house but actually take steps to sell it beyond putting it in MLS.  Ask for the marketing plan specifically for your house.  Ask for references of previous homes that the agent has marketed successfully.  Call those references and ask for their feedback.  Make sure your agent knows the local area well.

Don't Over-price.  Your agent should show you an analysis of the current market conditions as well as a pricing strategy.  That strategy should take into account what similar homes have sold for in the last 12 months as well as what is currently on the market.  The market should guide your pricing strategy.  Listen to your Realtor® - remember you both have the same objective.